Private Labeling

Our passion is working with companies to create custom products that fit your vision, taste great and achieve what you have in mind – all at an affordable cost. We are dedicated to guiding your product from beginning through the manufacturing process to delivery and beyond.

Americans are switching to store brands. Across all channels, consumers are buying more private label than ever before. Nielsen reports that private label sales have increased by 12% in supermarkets, drug chains and mass merchandisers since last summer. Total sales for the year reached $80 billion and unit market share rose to more than 22%.

The trend is going to continue, too. According to a new Roper survey, more than 60% of all shoppers now say that they purchase store brands frequently, up from 40% just three years ago. Eight out of 10 consumers say that store brands are as good or better than national brands and nearly 20% of shoppers expect to buy more private label in the year ahead.